The journey of “Libera e Bella” from its inception in the 1980s until today has been studded with successes and recognition. The final consecration came with the official recognition of the brand as a “historical brand” by the Ministry of Industry today Ministry of Business and Made in Italy. This prestigious title is not only a certificate of quality, but also a recognition of the profound cultural and social impact the brand has had in Italy.
Being recognized as a historic brand means that “Libera e Bella” is not only a successful product, but also an integral part of the country’s cultural and industrial heritage. This recognition celebrates the brand’s ability to innovate, adapt to the times and remain relevant to generations of consumers. “Libera e Bella” has been able to maintain its identity and values, becoming a benchmark in the beauty and personal care industry.
Today, “Libera e Bella” is synonymous with quality, reliability and tradition. Many Italian families continue to use its products, passing down from generation to generation the love for a brand that represents much more than a shampoo. It is a piece of history, a symbol of continuity and trust. The constant evolution of its product lines demonstrates the brand’s ability to innovate without losing sight of its roots.
Looking to the future, “Libera e Bella” continues to strive to offer products that meet modern needs without forgetting its history. Recognition as a historic brand is a point of pride and motivation to continue to excel. The company continues in its mission to combine tradition and innovation, offering products that respect the environment and meet the highest quality standards.
